Updated on:12/18/2025 04:48 PM 
Bitcoin's remarkable journey as a store of value becomes strikingly evident when measured against one of the world's most iconic consumer products - the Big Mac. According to the latest analysis using the popular Big Mac Index, a single Bitcoin in 2024 can now purchase approximately 10,500 of McDonald's famous burgers. This represents an extraordinary 20,488% surge in purchasing power compared to just nine years ago in 2015, when one Bitcoin could only buy 51 Big Macs.
The Big Mac Index, originally conceptualized by The Economist as an informal measure of purchasing power parity, compares the price of this ubiquitous sandwich across various nations to evaluate currency valuations. When applied to Bitcoin, this unconventional metric reveals the cryptocurrency's unprecedented appreciation relative to everyday goods and services.
While traditional assets like gold have also demonstrated value preservation over the past decade, their performance pales in comparison to Bitcoin's meteoric rise. Gold's purchasing power, measured in Big Macs, increased by approximately 35% over the same period, highlighting Bitcoin's unique position as a digital store of value with exceptional growth potential.
The traditional Big Mac Index also offers insights into global currency dynamics. As of July 2024, the British pound appears overvalued by 3.6% against the US dollar. Among all monitored currencies, only the British pound, Swiss franc, Uruguayan peso, Argentine peso, Norwegian krone, and euro currently trade at premium valuations relative to the dollar.
Examining the cost evolution of a Big Mac in the United States provides further context. The price increased from $4.29 in 2015 to $5.69 in 2024, marking a 32% rise over nine years. This modest inflation in a staple consumer good underscores Bitcoin's extraordinary purchasing power growth.
Bitcoin's value proposition as an inflation-resistant asset becomes particularly compelling when viewed through longer timeframes. While the cryptocurrency may exhibit short-term volatility that makes it less suitable as a daily inflation hedge compared to stable assets like US Treasuries, its performance over extended periods tells a different story.
Even when reducing the analysis to a five-year timeframe, Bitcoin demonstrates remarkable strength, with each coin now purchasing 8,500 more Big Macs than in 2019. This sustained appreciation suggests that while Bitcoin may function more effectively as a hedge against irresponsible central bank monetary policies rather than short-term inflation, its ability to preserve and grow purchasing power over meaningful investment horizons remains unmatched by traditional assets.
The data unequivocally positions Bitcoin as a unique asset class with extraordinary purchasing power growth potential, challenging conventional wisdom about digital currencies and their role in modern portfolios.
