Updated on:12/05/2025 05:18 PM 
The competitive landscape between professional wrestling industry titans All Elite Wrestling (AEW) and World Wrestling Entertainment (WWE) has expanded into the digital realm as AEW officially enters the non-fungible token (NFT) market with their innovative "AEW Sensations" tokenized collectibles series.
Strategic timing marks AEW's entry into blockchain-based memorabilia, coming amid challenges faced by WWE's Moonsault NFT initiative. Originally launched with considerable fanfare on the Content Fabric blockchain, the WWE NFT series now appears to have lost corporate momentum. Industry publication Variety had initially projected potential valuations reaching hundreds of thousands for these digital assets.
Market data reveals a significant discrepancy between expectations and reality for WWE's digital collectibles. The secondary market activity for Moonsault NFTs totals merely $93,719.16, with individual pieces averaging $14.61—substantially below the initial valuation predictions.
Collectors and investors now have new options in wrestling digital memorabilia, as Upper Deck has secured exclusive rights to distribute "AEW Sensations" through their recently launched Evolution digital platform. According to the official announcement, this limited-edition collection showcases the three most compelling moments from each week's "AEW: Dynamite" and "AEW: Rampage" television broadcasts.
Performance metrics for WWE's Moonsault NFT offerings paint a concerning picture for wrestling blockchain enthusiasts. An analysis by CryptoSlate of multiple Moonsault NFT contracts indicates minimal trading activity, with the most recent transfers occurring between seven days and two months ago. The examined collections averaged fewer than one transaction weekly, suggesting waning investor interest.
The Content Fabric blockchain itself shows limited utility beyond WWE's NFT experiment, recording only approximately 22 daily transactions, with most blocks containing just a single transaction. WWE's last significant NFT release occurred in November 2022 with their Survivor Series War Games collection, after which the company appears to have shifted focus away from digital collectibles.
Despite the challenges faced by WWE's NFT endeavors, AEW expresses confidence in their collaboration with Upper Deck. Mark Caplan, Vice President of Licensing and Games at AEW, shared optimistic views about the potential of blockchain technology in professional wrestling merchandise.
Eluvio Blockchain Technology, which provides the underlying infrastructure for WWE's NFT ecosystem on Content Fabric, has previously partnered with major media companies including Fox Entertainment and Blockchain Creative Labs. As documented by Sports Video, these entities had established a multi-year partnership to develop an NFT marketplace specifically for licensed WWE digital assets and collectibles.
AEW's expansion into the NFT marketplace intensifies the rivalry between these wrestling entertainment powerhouses, potentially setting a new precedent for how combat sports organizations leverage blockchain technology and digital ownership in the evolving entertainment landscape.
