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From YouTube to FinTech: How DataDash

From YouTube to FinTech: How DataDash
From YouTube to FinTech: How DataDash

CryptoSlate had the opportunity to sit down with the renowned YouTuber DataDash, better known as Nicholas Merten.

Nicholas is the creator of DataDash, one of the largest cryptocurrency YouTube channels boasting over 470,000 subscribers, and Digifox, a pioneering application enabling U.S. citizens to receive a portion of their income directly in digital assets.

As a global thought leader and key figure in the crypto space, he leverages over a decade of experience in traditional markets to understand the transformative potential of digital currencies.

Interview with Nicholas Merten, Founder of Digifox

Could you share your background and how you first got involved with cryptocurrency?

I was incredibly passionate about personal finance for over six years before I truly understood what crypto was. For years, I invested in equity markets, commodities, and various sectors of the economy, because from an early age, I realized that the biggest mistake you could make was leaving your money to lose value in a savings account.

Nicholas Merten speaking at a conference
Nicholas Merten speaking at the World Crypto Conference in 2019.

What prompted your shift from creating YouTube content to launching your own business?

Even though I still create YouTube content 3-4 times a week, I always felt I wanted to contribute more to the space. For me, I not only wanted to drive crypto adoption beyond just making YouTube videos, but I also wanted to fix some of the problems I saw in the industry, such as poor user experience and flawed incentive mechanisms, like encouraging users to over-trade.

What do you believe are the most significant obstacles to mainstream crypto adoption?

The lack of simplicity; period. The industry has stunted its own growth for nearly a decade by expecting everyone to 'just get' crypto. Technology is already complex, but with crypto, you're adding elements of finance, economics, security, and so much more. It's no wonder only about 1% of the world has adopted cryptocurrencies, compared to the internet at 60%.

What is Digifox, and what are its primary objectives?

Digifox's primary goal is to make managing crypto finances as seamless as possible, allowing you to handle everything from one place with the support of real people. If you're an absolute beginner in crypto or personal finance, we guide you through setting up a wallet and start investing in crypto over time, earning interest along the way. And if you ever need help on your journey, there are real people ready to assist you in-app.

What sets Digifox apart from its competitors? What is your unique selling proposition?

Digifox allows users to receive a portion of their income in the form of cryptocurrencies, like Bitcoin, Ethereum, and Litecoin, through our industry-first feature 'Get Paid In Crypto'. This allows users to dollar-cost average into the crypto market over time and earn up to 5% interest on their holdings, one of the leading investment strategies for crypto according to reports.

We are solely focused on growing with our users, and we demonstrate this through our in-app support chat, community engagement, and free education, the likes of which can't be matched anywhere else in the industry.

One of the major ways we showcase this is through The Digifox Academy, a free online educational resource that will become available to everyone, including non-Digifox users, in the fall/winter of 2021. It'll cover everything from personal finance, life decisions, and crypto.

On the other hand, traditional exchanges encourage frequent trading just to generate more revenue. This leaves users with more fees, higher tax obligations, and in most cases, making less money than they would by simply holding long-term.

How crucial is it to improve the usability and user experience of blockchain and crypto?

It's a must for the industry. Imagine if dial-up internet was still the standard, or if Gmail never improved its interface since its launch in 2004. We'll not only need to see more use cases emerge within the crypto ecosystem, but also consistent improvements to make those use cases, well… usable for average people.

With Get Paid In Crypto, you set up your account, and you're good to go. No need to time the market or be overwhelmed by countless cryptocurrencies. You're able to gain exposure to this exciting new asset class and put your coins to work earning yield at much higher rates than traditional banks.

Do you believe that changes in how people experience and use crypto will drive adoption?

Absolutely. To put this into perspective, think of the most popular mobile applications today. TikTok for content, Robinhood for stock trading, and Airbnb for global travel. What do they all have in common? They provide you a valuable service in the fewest number of clicks possible. If we can do the same for crypto, we'll see this asset class grow even faster than it already is.

What is your most controversial opinion about blockchain and/or cryptocurrency?

People shouldn’t have to know what a ‘blockchain’ or ‘smart contract’ is. I know some enthusiasts disagree with this view because it's incredibly liberating to learn about impactful technologies. But I'll be frank in saying that I don't know how Facebook operates, the car that I drive every day, or how my smartphone can do so many incredible things day in and day out. Since when did we decide we'd treat crypto differently?

We don't always have to know the nuts and bolts of how everything works, and to be honest, the complexity of crypto, much like the complexity of the economy, is better kept as a side topic, rather than the main event.

Instead, we should explain the fundamentals: crypto’s finite supply limitations, how everyone can participate, why these assets appreciate in value, and why they could be valuable to the end-user.

Do you have any blockchain and/or crypto predictions for 2021-22 and beyond?

While some are making bold claims, I like to keep things straightforward. I know for certain that the growth of crypto markets is just beginning. Take crypto markets, which in total are valued at $2 trillion, and compare them to other markets. Precious metals are valued at $14 trillion, global equities at $105 trillion, bonds at $120 trillion, and real estate at $300 trillion. In my opinion, we're just getting started.

tags:Nicholas Merten Digifox crypto usability mainstream crypto adoption how to invest in crypto DataDash crypto news
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