Updated on:12/27/2025 06:00 PM 
Vanadi Coffee, a Spanish hospitality brand, is embarking on a transformative journey by shifting its core business operations to establish itself as a premier Bitcoin-focused holding company in the digital asset investment landscape.
Recent reports from Europa Press reveal that Vanadi's board has proposed an ambitious financial restructuring plan, featuring a substantial €1 billion (approximately $1.13 billion) allocation toward Bitcoin acquisition as part of their strategic pivot.
Market response to this announcement has been immediate and significant. According to Google Finance data, Vanadi's stock experienced remarkable growth, surging 19.93% within the past 24-hour trading period. The company's shares are now valued at approximately €0.33 each, reflecting strong investor interest in this cryptocurrency transformation strategy.
This strategic direction emerges from persistent financial challenges confronting the company. Throughout 2024, Vanadi reported substantial losses amounting to €3.3 million, representing a concerning 16% increase compared to the previous fiscal year.
Financial projections indicate that profitability remains elusive for the immediate future. The company's leadership doesn't anticipate achieving positive financial results until 2027, when they project generating a modest gross operating profit of roughly €23,000.
Adding to these concerns, Vanadi's stock performance has underperformed dramatically since its initial public offering. The company's shares have depreciated by more than 99% from their debut value, positioning them as an attractive yet risky proposition for short-selling investors.
In response to these mounting challenges, Vanadi's executive leadership believes that transitioning from traditional hospitality operations to a Bitcoin treasury reserve strategy represents their most viable path toward financial recovery and sustainable growth.
This proposed metamorphosis is spearheaded by Vanadi's board chairman, Salvador Martí, who has emerged as a vocal advocate for this radical financial restructuring centered around Bitcoin as the company's primary treasury asset.
Martí has formally requested shareholder authorization to pursue Bitcoin investments totaling up to €1 billion and has initiated negotiations for convertible financing arrangements designed to support this ambitious transformation initiative.
Should this strategy prove successful, Vanadi would join an expanding cohort of small-cap enterprises embracing Bitcoin as a strategic treasury reserve asset. This approach mirrors the successful implementation pioneered by Strategy (formerly MicroStrategy), which currently holds over 580,000 BTC in its treasury and has realized approximately $20 billion in unrealized gains from its cryptocurrency investments.
Despite the potential upside, market observers and industry experts remain divided on the merits of Vanadi's strategic pivot.
Jacob King, CEO of WhaleWire, has characterized Vanadi's Bitcoin-focused transformation as a calculated publicity stunt rather than a substantive business strategy. King pointed out several concerning factors, including the company's limited physical footprint, minimal social media presence with only 48 followers on X, and complete absence of any existing Bitcoin holdings to date.
