Updated on:12/05/2025 05:18 PM 
Elon Musk has officially appointed Linda Yaccarino as the new Chief Executive Officer of Twitter, marking a significant shift toward a more crypto-friendly social media platform.
In a groundbreaking announcement on May 12, Musk revealed that Yaccarino would spearhead Twitter's business operations while he concentrates on product design and innovative blockchain technology integration.
During his statement, Musk emphasized:
Industry observers note that CryptoSlate previously reported Musk's hint that Twitter's new CEO would be a woman, sparking speculation about former Meta COO Sheryl Sandberg potentially taking the helm.
The appointment gains additional significance as Yaccarino resigned from her position as NBC's head of global advertising earlier today, positioning her to lead Twitter's potential expansion into cryptocurrency advertising opportunities.
As Twitter navigates the evolving landscape of digital assets, Yaccarino's extensive background in advertising and media could prove instrumental in shaping the platform's approach to blockchain technology adoption in social media.
