A recent survey conducted by Public Opinion Strategies on behalf of Paradigm has uncovered significant political preferences among cryptocurrency investors as the 2024 presidential election approaches. The findings reveal that digital asset owners are increasingly aligning with Republican candidate Donald Trump, marking a notable shift from the political leanings observed during the 2020 election cycle.
The comprehensive poll indicates that 48% of cryptocurrency holders plan to cast their votes for Donald Trump, while 39% intend to support Joe Biden, leaving 13% of crypto investors undecided. This 9-percentage-point gap between the two candidates among digital currency owners is even more pronounced than the general electorate, where Trump leads by only 3 percentage points (45% to 42%).

These political preferences represent a dramatic reversal from the 2020 election results, when cryptocurrency investors demonstrated stronger support for Joe Biden. According to the Paradigm report, 43% of crypto holders recall voting for Biden in the previous election, compared to 39% who supported Trump.
Interestingly, the research highlights that cryptocurrency investment transcends traditional political boundaries. The survey found that 19% of Democrats and 18% of Republicans have invested in digital assets at some point, demonstrating nearly equal participation across party lines. Independent voters showed even higher engagement with cryptocurrency, with 24% reporting investment experience in digital assets.
The study also examined attitudes toward spot Bitcoin ETFs, revealing that approximately 6% of voters currently hold these investment products, while another 6% plan to invest in them during the coming months. Additionally, 22% of respondents expressed potential interest in Bitcoin ETF investments in the future.
Despite the bipartisan nature of cryptocurrency investment, significant distrust exists toward both political parties' approaches to digital asset regulation. Paradigm's research indicates that 49% of Americans lack confidence in either party's stance on cryptocurrency, including 40% of Democrats and 30% of Republicans.
The research-driven investment firm emphasized the growing political significance of cryptocurrency investors, noting that "a fifth of the country is not a niche subgroup." Paradigm suggested that both political parties could potentially gain electoral advantages by developing comprehensive policy frameworks addressing cryptocurrency and blockchain technology.
Public Opinion Strategies, which conducted the survey, is recognized as a national political research organization with extensive experience in voter analysis across the United States and internationally. While the firm has historically worked with Republican clients and candidates, its methodology and data collection processes are designed to provide objective insights into voter behavior and attitudes.