Updated on:11/26/2025 01:39 PM 
CryptoSlate recently had the exclusive opportunity to speak with Rosh Singh, the CEO and Co-Founder of Quadency, a New York-based technology company building digital asset trading and portfolio management tools for both retail and institutional investors.
Singh is an experienced technology veteran with a strong background in creating innovative fintech products for foreign exchange and cryptocurrency markets.
During our comprehensive interview, we explored why Singh established Quadency, the advantages of utilizing a cryptocurrency trading terminal, and the challenges involved in creating an exceptional user experience for crypto traders.
Could you share your professional background and how you first became involved in cryptocurrency?
Rosh Singh (RS): Before founding Quadency, I was leading technology and product development at Learnvest, a personal financial planning platform that was later acquired by Northwestern Mutual. Prior to that, I spent more than a decade in the retail FX trading space as the co-founder of FX Junction – a social trading platform connecting over 200 brokers worldwide. I first encountered Bitcoin around 2011 while researching various markets, and I was immediately fascinated by its design and potential. However, I didn't begin trading Bitcoin or other cryptocurrencies until much later due to the lack of established markets at that time.
What motivated you to establish Quadency?
RS: Coming from a background in foreign exchange, I participated in the crypto bull run of 2017 as a trader. I was surprised to discover that despite all the excitement and hype surrounding blockchain and cryptocurrency, very little had changed in the six years I had been following the space when it comes to user experience and professional tools for traders. As I investigated further, I found numerous promises but very little substance. Tokens were being issued and new exchanges were opening almost daily, but few were paying attention to what traders actually wanted. So we made it our mission to address this by building a superior trading platform that combines design and functionality without sacrificing features and, most importantly, security.
Where is your team located and why did you choose that location?
RS: Our team is based in New York City, and the company is incorporated in the state of Delaware, a somewhat standard practice for many US industries, including fintech. As a technology company with an exceptional product team and strategic partnerships in the space, NYC was a natural fit. With more global crypto startups opening New York offices and Wall Street moving deeper into the cryptocurrency space, we see an even stronger local ecosystem developing.
What are some of Quadency's notable achievements or milestones?
RS: I often hear from outsiders that we seem to be flying under the radar, and there's some truth to that, but only because we've been far more focused on building and listening to our users. In less than 18 months with a small team, we progressed from just an idea to a robust, professional-grade multi-exchange trading terminal with a suite of built-in tools for portfolio monitoring, strategy automation, and market research and analytics. All of this was developed in phases, which were executed at speeds unprecedented in this space and without any compromises on user experience or security – the two most critical elements that define everything we do. I'm proud of what we've accomplished and even more excited about what's coming next, as I believe the industry as a whole will benefit from the advanced tools we're developing.
What advantages does Quadency offer compared to other digital asset trading terminals?
RS: It all begins with user experience. The first thing you'll notice is how intuitive and user-friendly the platform is, and it has to be if we're going to transform this fragmented space under one roof. We pride ourselves on quality over quantity, and in that vein, we may not support all 100+ exchanges (we currently support the top 10), but trading on them through our terminal is fast, robust, and secure.
Our portfolio visualization tools are a valuable bonus that most traders aren't accustomed to seeing elsewhere, and I believe they're a significant addition to the platform as they provide our users with insights into their trading behavior and patterns at a glance.
Trading on the terminal is seamless as you can place and modify trades directly on the charts. Similarly, we've invested considerable time and resources in carefully designing and developing our strategy automation suite (Quadency Bots). Our approach to automated trading also differs from others in that we're not aggressive about forcing users to trade a specific strategy, as we don't believe that's the right approach. We do, however, make a variety of common strategies available to choose from and allow users to easily backtest and run them on any exchange. Advanced users can also build their custom strategies using built-in tools like Strategy Designer (python) and Strategy Builder (for non-coders).
We believe there are as many ways to trade cryptocurrency as there are traders, and we want to build valuable tools for as many of them as possible.
Can you share details about Quadency's product roadmap? What upcoming features are you most excited about launching?
RS: We have numerous features as well as strategic partnerships on the roadmap for 2020, and I'm excited about each one because many were requested by our users, and we appreciate their input. Some of these include advanced order types (OCO, Trailing Stops, etc), intelligent order routing (best price execution), automated portfolio rebalancing, and support for DEXs.
What are the significant challenges in building a crypto trading terminal for crypto users?
RS: I would say the biggest challenge is keeping up with the pace of innovation in this industry. When we started, ICOs were all the rage, but now the latest trend is toward margin trading, futures, derivatives, lending, and staking. For a unified terminal like ours, we have to multiply the effort of integrating these additional layers by the number of exchanges offering them. As you can imagine, doing so in a scalable and performant manner is no small feat, but if that's what users want, we're up for the challenge.
What other projects and/or blockchain developments are you most excited about?
RS: I think Ethereum is revolutionary and will challenge Bitcoin's dominance. Just kidding. I don't like to highlight specific projects, but there's a tremendous amount of work happening right now that will take some time to mature. Work in the DeFi space is particularly interesting as it's already starting to show promise and could have significant real-world impact in underserved parts of the world. It's also exciting to see figures like Jack Dorsey dedicating substantial amounts of their time to efforts that promote not only the adoption of cryptocurrencies but also their visualization.
Do you have any blockchain and/or crypto predictions for 2020 and beyond?
RS: I believe 2020 will be the year that institutions finally start taking cryptocurrency seriously and become more involved beyond just testing the waters. With volumes steadily increasing for Bakkt Bitcoin Futures and more options available for institutional-grade custody solutions, it's a sign of a maturing industry. Anyone following Wall Street knows that negative interest rates across the globe are becoming a new normal, so with 2020 being an election year, many are expecting volatility in the markets – meaning the "Bitcoin as a safe haven" narrative might again be put to the test. For traders, volatility can mean more opportunities than calm, trending or ranging markets, so I'm particularly excited about what's ahead.
What are the major obstacles to the mainstream adoption of crypto?
RS: From my perspective, I can understand why the general public is hesitant about using or investing in crypto. When it comes to day-to-day transactions, we still don't have a clear winner that passes the "ease of use" test. There are of course technical reasons for this, but the psychological ones are just as important.
People seem to care more about user experience, convenience, and speed rather than being their own bank, paying lower fees, or having their transactions recorded on a public ledger. I believe these are solvable problems; however, the biggest challenge is perception. Cryptocurrency is still largely seen by outsiders (the general public) as something people on the fringes of society use to do questionable things – which certainly isn't the case. I mean, how many people do you know who own bitcoin? And how many of them use it to commit crimes? There needs to be more focus on fixing this perception, and I think we'll get there, but slower than most people within the crypto circles like to believe.
What is your most controversial opinion relating to blockchain and/or cryptocurrency?
RS: I'm not sure if this is particularly controversial, but here it goes – there are many charismatic (strange) people in crypto who command way too much attention simply by virtue of having accumulated some wealth by being early in the space. This attention gives them power and influence which they use to benefit themselves, sometimes at the expense of the community and their reputation. To get a sense of what I'm talking about, go read some of the most vocal people on crypto Twitter and notice the borderline fraud, immature bickering and constant drama that goes on every day. You might be surprised to see that some of these characters are founders of well-known companies.
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