Updated on:12/04/2025 04:22 PM 
The visionary director behind Marvel Studios' blockbuster 'Avengers: Endgame' has revealed that AI-generated films could become a reality within the next two years, according to an exclusive interview with Collider.
During a compelling panel discussion at the Sands International Film Festival, Joe Russo joined forces with Epic Games Chief Creative Officer Donald Mustard to explore how artificial intelligence is poised to transform the entertainment landscape.
In conversation with Collider's Editor-in-Chief Steve Weintraub, Russo elaborated on how AI technologies could fundamentally reshape narrative experiences across cinema, television, and interactive gaming platforms.
To illustrate this potential transformation, Russo described a groundbreaking scenario where audience members might find themselves starring in personalized AI-generated romantic comedies featuring photorealistic digital avatars alongside legendary Hollywood icons.
While offering his perspective, Mustard suggested that AI-produced feature films might arrive even sooner than Russo's two-year projection, indicating an impending revolution in content creation.
Russo emphasized the most transformative aspect of AI technology: its potential to democratize the creative process. By leveraging advanced photoreal rendering engines and AI-powered tools, aspiring storytellers could develop sophisticated narratives, design expansive gaming worlds, or produce full-length feature films without traditional industry barriers.
The conversation extended to the gaming sector, where both industry leaders anticipate AI will drive innovation across multiple applications, from character development to procedural content generation.
"We're witnessing the dawn of a new era in how stories will be conceived, produced, and experienced," remarked Russo while discussing the evolving narrative landscape.
The discussion concluded with an exploration of blockchain technology's potential impact on content creation and distribution. Mustard characterized current blockchain applications as "in their infancy" while acknowledging the "numerous promising concepts" emerging in this space.
Russo expanded on this vision, suggesting that blockchain could provide new frameworks for intellectual property ownership and transparent revenue sharing in an increasingly digital entertainment ecosystem.
