Coinmine CEO Farbood Nivi: Democratizing Crypto Mining for Widespread Adoption

I have been building computers since I was a kid. My first venture was building computers for friends and family in high school. I later got into consumer software with a couple of Andreessen Horowitz-backed startups building both mobile and web apps. I sold one venture to Kaplan. I got into crypto about 5 years ago as a trader and holder. I started working with crypto hardware a few years ago. My Co-founder Justin, a brilliant industrial designer, and I began building our own miners a couple of years ago.

Our mission is to make crypto simple. We believe Bitcoin and crypto could be a 'once in a species' phenomenon. So, we wanted to apply our experience building consumer hardware and software to this new era of the internet. We eliminate all the complexity needed to power and mine crypto networks, and that means a lot more people will be able to do it, which will help crypto succeed. It's incredible to be able to work on something in the consumer space that's so new and that could be so impactful.

I'm really proud that we went from concept to shipping devices in less than a year with a tiny amount of capital. In that time, we created an operating system — MineOS. We designed and engineered the device, and we built an iOS and Android app. People love their Coinmines. We've shipped thousands of devices, and only 4 percent have been returned for a refund. That's way below the industry average of 15-20 percent. To me, that's a very important metric because it means people are keeping their skin in the game. About 8 percent of customers come back and buy more Coinmines, and about 10 percent buy more than one when they do.

The Coinmine One saves you from hundreds of hours of building, maintaining, and updating crypto hardware and software. This makes Coinmine not only the easiest crypto hardware and software to use, but it also makes the Coinmine One the lowest total cost of entry. This means more people can participate in powering the crypto revolution.

Our strategy is to make it better, faster, and less expensive. So we are constantly updating our operating system running on the Coinmine One — MineOS. We improved energy efficiency by 30 percent with an over-the-air update. We increased the hashrate over 10 percent over the air. We add new protocols. We're hoping to add Handshake here in the near future when they go to mainnet.

We evaluate cryptocurrencies and other protocols based on factors including mission, technical merit, incentive structures, and team.

The vast majority of our efforts are spent in the "last mile" of the technology: getting the protocol to the user. The beauty of crypto is that we don't have to develop the protocols. The challenge is in taking protocols that are not consumer-friendly by design and making them consumer-friendly by design for the end-user. Monero forks regularly, so we spend time and resources to make that seamless for the user. New protocols launch, and the best time to mine them is at the beginning, so we have to try to be on top of new coins just as they are launching.

Handshake is one protocol that I think could be very impactful. It's essentially a decentralized version of the DNS. It's the system that connects a web name like coinmine.com to the actual IP addresses running coinmine.com. With Handshake, you get part of the unblockable web where a central authority can't decide to ban a certain website address. It doesn't replace the DNS; it runs alongside it and is decentralized and powered by mining.

I predict that crypto will continue to be hard to predict. I believe the Bitcoin halving could have a big effect on Bitcoin's price. Virgin bitcoin that are freshly mined sell at a premium of 20 percent. I can't imagine cutting the supply of them in half one day won't add things like that premium.

Ease of use and value proposition. I think these are the two points of leverage to make crypto mainstream. I think this is why Jack Dorsey is focused on Bitcoin in Africa right now. There is high leverage for the value proposition in Africa or anywhere with volatile monetary conditions. Ease of use is always an obstacle for any technology's adoption, if not the biggest obstacle.

I'm not sure if this is controversial, but I don't think it makes sense to look at every 'cryptocurrency' as trying to be a global currency. You're not going to buy coffee with Filecoin or Handshake tokens. That doesn't mean that they shouldn't have value. Everything is digital here. Tokens can be swapped for each other pretty easily. So, I don't think there is much use for 5,000 different protocols and currencies, but I think we will always have a multicoin world. Bitcoin is the biggest by far, IMHO.